Illustrative workflow · reviewed 22 Oct 2026

Create a first marketing content workflow

One piece of marketing content, drafted from a written brief and checked by a person before it is published.

You provide: A one-page brief: audience, goal, key points you can support, and any facts or links the draft may use.
You get: A reviewed draft. Quality, accuracy and fit are unverified until you check them.
Tools: One per step: 4 tools, chosen below from the options we researched.
Integrations: None documented between these steps. All 3 handoffs are manual.
Review checkpoints: 4 steps need a person to check the output, marked "Check by hand".
Status: Illustrative. Built from vendor documentation, not from a test. Methodology

Step 1 Write the brief
Define the audience, the single goal, the three points you can support and what the piece must not say. A tool cannot supply a brief you have not written.
Check by hand. Check that every claim in the brief is one you can support with a source or your own records.
Manual handoff: Paste the brief into the drafting tool. No integration between these tools is documented in the sources we read, so moving the file or text between them is manual.
Step 2 Draft from the brief
Ask a drafting tool for a first version that uses only the facts in your brief.
- Jasper · shown first, not ranked
  Applies saved Brand Voices, Knowledge assets and Audiences so drafts follow your brand. No free plan is listed; a 7-day Pro trial is.
  Free access, price and licence terms
  - Free access: Free trial
  - Paid entry: From $59/seat/mo, billed annually
  - Commercial terms: Not verified
  Jasper overview
- Copy.ai
  A chat assistant with models from OpenAI, Anthropic and Gemini; automated workflows are on larger plans. No free plan is listed.
  Free access, price and licence terms
  - Free access: Free options not stated
  - Paid entry: From $24/mo (currency not named), billed annually
  - Commercial terms: Not verified
  Copy.ai overview
- Writesonic
  Writes SEO articles from prompts and tracks brand appearance in AI answers. No permanent free plan is listed.
  Free access, price and licence terms
  - Free access: Free trial
  - Paid entry: From $79/mo (currency not named), billed annually
  - Commercial terms: Not verified
  Writesonic overview
Check by hand. Read the draft against the brief. Delete any claim, statistic or quotation that is not in the brief.
Manual handoff: Copy the draft into your document for checking. No integration between these tools is documented in the sources we read, so moving the file or text between them is manual.
Step 3 Check the claims
Verify every fact, figure and quotation against a source you open yourself.
- Perplexity · shown first, not ranked
  Answers with inline citations from sources so claims can be checked. A citation helps checking; it does not make an answer correct.
  Free access, price and licence terms
  - Free access: Free plan. The page lists Pro as "everything in Free and" more; the free plan's own limits are not stated
  - Paid entry: From $17/mo, billed annually
  - Commercial terms: The page says Pro and Max are for personal use only and subject to Perplexity's policies. Enterprise is a separate plan.
  Perplexity overview
- Elicit
  Searches 138 million papers and lets you view the sources behind each answer, for claims that rest on research.
  Free access, price and licence terms
  - Free access: Free plan. Limited Research Agent and Reports usage; unlimited search across 138 million papers, summaries and chat with full-text papers; Zotero import
  - Paid entry: From $49/user/mo (currency not named), billed annually
  - Commercial terms: Not verified
  Elicit overview
Check by hand. Open each cited source and read the passage. Remove any claim you cannot trace.
Manual handoff: Record the sources you checked next to each claim. No integration between these tools is documented in the sources we read, so moving the file or text between them is manual.
Step 4 Edit and publish
Edit for voice and clarity, add your own examples, and decide whether to disclose AI help.
Check by hand. Use the AI content review checklist. A person who knows the subject should do the final read.

Your selection

Jasper, Perplexity

Compare these tools View saved tools

Comparison shows at most three tools. Tools doing different jobs are warned about on the comparison page.

Before you rely on this route

This workflow is illustrative. It is built from vendor documentation, not from a test.
Drafting tools do not know your facts. Invented figures and quotations are the main risk, so verify every one.
Plan prices and limits change. Check the plan page. See the cost planner for yearly cost from your own numbers.
Whether your audience or a platform expects disclosure of AI help varies. We have not researched the rules.

Guides for this workflow

Why is my AI summary inaccurate?: Common reasons an AI summary leaves out or invents details, how to tell them apart and a prompt and checklist that make errors easier to catch.
Free plan, trial or credits: which is it?: Ongoing free plans, free trials and one-time credits are different offers. How to tell them apart, with examples, and how to decide whether free is enough.

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